Mastering SEO for better results in 2019
It does not matter where you live and what you when it comes to marketing your business online. Being visible in the search space is essential for which you need to put some effort into your search engine optimisation efforts.
Would you like to know which SEO tactics and procedures will work and help you control the SERPs? Would you want to earn more revenue in 2019 through organic search results? It’s time to take a quick look at what’s ahead for SEO professionals in 2019. 2019 seems to become a crucial year for SEO as virtual reality, voice search, augmented reality is stepping into the digital marketing landscape. A large percentage of digital marketing experts globally believe that 2019 will be the year of Amazon Search Optimization (AMSO)!
Going beyond Google search
Eli Schwartz, the director of SEO and growth for SurveyMonkey, believes 2019 will be the year where SEO will be more than just about how to optimise for Google but will take into account the other ‘engines’ as well.
CEO of MobileMoxie, Cindy Krum, it is essential to learn how to drive organic traffic and engagement for things other than just websites. So developers must at least consider optimising for devices which are either web-based or app-based. This improved search experience would help to create the most effective and engaging intersection of the customers' needs and the site’s offerings possible.
Understanding user intent and the audience
Knowing if your audience prefers to text, images, video or audio has become more critical than ever in 2019. CEO of Market Mindshift, Mindy Weinstein said developers need to understand what a customer is expecting to find when they query a word or phrase. Also, a proper search will give them the answer in the simplest way possible.
The growth of Voice Search
The development of AI has given birth to profound technologies in the form of virtual assistants such as Alexa and Siri. Increased number of users are getting used to these virtual assistants for searching answers instead of typing the entire question or a sentence. The experts believe this is what will be trending in 2019. Virtual assistants such as above would conduct the searches, and it's imperative for every website or blog to put information in the form of answering questions for better traffic. Sundar Pichai, CEO of Google said recently how 20% of the search queries on smartphones are nowadays in voice.
Mobile first Index
The rolling out of mobile first index can be easily explained as that Google uses the mobile version of a webpage for indexing and ranking. Google’s started the process of migrating sites to the mobile-first index since 2018. With the expanding use of smartphones and other handheld devices, there is no wonder in the stats which shows almost 50% of the Google searches are made through mobile. Furthermore, even Google has now made it open in their March 2018 announcement that they have soon wholly rolled out the free first index.
Keyword search is less important
Code optimisation and search intent are getting popular as the key to success. Search intent can be navigational such as to reach a particular site ( facebook login, Citibank website or likewise), informational (where the user's purpose is to acquire more information about the said topic) or transactional (these are the web-mediated activities).
The way of backlinking won’t be what it was in 2019 as it will not include any hyperlink, but it will become a more effective SEO strategy than the traditional methods of backlinking. In the new process, search engines like Bing and Google will associate particular brands and then use those mentions to determine any website’s authority.
While planning your SEO strategy, the best option is choosing an expert SEO firm. Anblik is an award-winning website development company which offers the expert level of SEO optimisation work along with versatile website designing.