Tips for Designing Engaging Facebook Ads
To be successful with your Facebook advertising campaigns, you need to have a proper mix of targeting as well as creative. While there are thousands of content which speak about how to strategize your target audience, having a proper idea on how to create engagement visuals is equally crucial. Facebook ad campaigns are essential for any business today to make a mark on the virtual space.
As a successful digital marketer, there are several factors that you need to take into consideration to strategize branding and promotion. When you have the necessary tools at your disposal, the process can get more manageable as well as efficient. You must be wondering what makes a specific Facebook ad run so well while the others fall flat on the face. frankly, Facebook advertising is getting challenging every minute, but at the end of the day, two crucial elements justify the success of the ad campaign –
- Great and attractive creative
- Laser-focused audience target
Secret One – Multiple Designs
If you work with an experienced digital marketer, they will tell you how important it is never to assume anything; instead, go for testing. Even when you are confident that a certain design hack can help improve the sales drive, you must remember that the customer behaviour patterns are always changing. So, when you are formatting the ads, you have to be careful about the placements which otherwise would not be as effective as you thought. Some native split testing options allow you to upload images and put multiple texts in the same campaign. So, when you do it with tools such as Facebook and AdEspresso, you can run both the campaigns parallelly that would optimize the results and increase the likelihood of success.
Secret Two – Buyer Persona
Different customers have different needs; so, if you are serving your customer better than your competition, you have to understand each customer type with detailed statistics such as age, profession, job title, what solution are they looking for, or unique pain points and more.
Secret Three – Social Proof
Every advertisement runs with a certain emotion in its background, and the one most influential purchase decision comes from fear. People resist opting for a service or a product because they are scared to lose any money, which is why free products, free shipping, free returns, discounts are popular marketing terms. This is why, when it is not possible to give away your product or services with too many free options, you need to add social proof. This works as a visible acknowledgement and adds excitement about your product or service. Effective social proof such as working with the influencers can add credibility to your brand, and customers would partake in the buying process.
Secret Four – Using Call to Actions
In every Facebook ad campaign, you need to have a specific CTA. This is often featured in the ad copy but can also be reinforced with clickable call-to-action buttons. The reason is you want to highlight what actions should the customers take, and it is your responsibility to make it friction-free for them. To do so, having the right CTA can increase the CTR as well as the conversion rates considerably.
Secret Five – Images That Stand Away From the Crowd
Think of your Facebook newsfeed. It is overwhelmingly crowded. So to make your audience click on particularly your ad, you need to grab their attention. This is why an image is one of the most important tools that will add visual contrast and also be the focal point with the message. Sometimes being very different from your competitors can make it look contrasting, but that is what would make your brand stand out.
Secret Six – Colour Psychology
Colour psychology is powerful, and you would not like to miss out on this vital creative force. In general, older people would like purple, blue and green shades while younger people will be more into red, yellow and orange. Depending on the preference of your customer, you can choose the shades. There is also a strong dislike of the orange colour in general. So, when you are creating a Facebook ad, think along deciding which colour to use that would guide the emotion. Although there is no gospel, general guideline about the colour psychology can help your ad stand out.
Secret Seven – a Sense of Urgency
Customers would hate to miss out on a great deal, and this principle of loss aversion can be used in any ad campaign. Urgency is a difficult thing to trigger in today's customers, so including scarcity or limited period, free offer can help to grab your audience's attention. How to do a catchy eye deal that can be used in the headlines would include words like limited time only, hurry, just for today, act now, rush, last chance.
Secret Eight – Incorporating Video
Video marketing is here to stay and how. Your customers will respond and relate to videos much more than big text content. Videos work as organic vessels when it comes to storytelling and is also one of the best ways to elaborate on a product by capturing emotions. The length of the video can vary according to your budget, time, product and service.
Of all the things that you have to keep in mind while creating an engaging ad, there are some pillar points that you cannot miss. They are –
- Make a design keeping your audience in mind
- Make sure to share the benefits and not just the features
- Be clear and concise to make it easy for your audience to understand
- Use inspiring texts so that they react easily
- Do not make it to text-heavy
The Right Mix of Creative and targeting can do wonders for your business, and the above tips can make it helpful and garner more revenue and attention for your brand and business.
To get all these points in place and also create a budgeted ad for your Facebook campaign, you will need expert advice. This is why you will need the masterminds of Anblik Website Development Company, which is a reputed ad agency company of Kolkata.