Top Instagram Best Practices for an E-commerce Store
Did you know that according to the E-commerce statistics of Instagram, there are more than 1 billion Instagram users who use the social media channel? Although the purpose and reasons are varied, the scope of users includes eight to octogenarians. This image-based app has also become a popular place for businesses and particularly e-commerce because it helps to establish the legitimacy of the brand, and, also helps to multiply the engagement rates.
The image-sharing app is one of the most popular social networks that comes with a user-friendly interface. Brands, thus, need to understand the features that can make themselves stand out from the crowd. before understanding what the best features for an eCommerce business on Instagram are, there are some important features that every personal or corporate brand should follow –
- Include product or service tags in the Instagram posts and stories
- Have a legitimate contact button with all the approachable contact information,
- Audience insight
Once the business account is opened, it is incredibly important to optimise the performance. Here are the top features that can help you get your sales manifold.
Creating Engaging Content
Instagram attracts audiences because of its highly visual content that is why, as an E-Commerce store, you need to align the interest of your potential customers and engage them. High-quality photos are imperative because dull or crappy images will immediately be a turn off for your audience. There are tools and software such as crello or canva to edit your images. Remember that a picture is worth a thousand words. However, along with these images, you also need to combine great captions that can be featured. Storytelling captions will always drive higher engagement.
One of the most potent tools in Instagram marketing is using thoughtful and relevant hashtags. Instagram works like a search engine with hashtags as the hook. When you have the right one, it is possible to reach out to your target audience easily. as much as you should be aware of the most popular ones, you should also be creative enough to create niche hashtags that are relevant to your branded content. Creating authority in your domain is a pivotal step in Instagram eCommerce marketing.
Linking the E-commerce Sites
As Instagram does not have clickable links in the captions, you need to post the website URL or the other relevant URL that you want your audience to reach onto, include it in your bio section. This will redirect the traffic to the customised landing page where you can speak in details about your products and services. This is directly linked with your content as well where you have to constantly remind your users and audience to check the link in the bio.
Tag the Products
This is another vital tool for Instagram, and this feature should be used where you can tag the products along with its prices within the image. This is important because it makes it easier for the audience to understand the product without any friction. Once the person is interested in creating a sale also gets more comfortable with this process.
According to the latest statistics, Instagram stories are one of the most important and effective ways to connect with the audience. It is one of the best chances to experiment with ephemeral content. There are options for adding interactive filters and poles that can enhance user engagement. Even in insta stories, you can tag products or persons. This is also one of the trusted ways where you can include the audience's reaction.
This is a deeply effective mode of digital marketing, and e-commerce stores of Instagram should utilise it. There are many nano and micro-influencers on Instagram, which has a dedicated and authentic follower base. Recommendations from such influencers can help to improve brand loyalty, improve your brand awareness and boost sales.
Including a Call to Action
Without a compelling CTA, it is not possible to encourage the new age audience to take the last step of the consumer journey. There are a plethora of methods you can include the CTA. one of them can be building a genuine connection with the audience through activities such as giveaways, participation, quiz, sharing experience and more. The moot point is to increase the engagement rate that can surely help in amplifying the revenue.
Encouraging User-generated Content
User-generated content has a very positive brand image because it built the credibility of the brand when you post your users' comments or experience. It empowers your brand value. Additionally, it feels the admiration in your users because you appreciate their voice and value them as a customer.
Product-agnostic content is not associated with any products or company, instead focuses on the overall sentiment of the brand. This includes lighthearted and relatable content which eventually can build brand awareness. This has nothing to do with promotional material, and you should plan a posting schedule, so it appears on your follower's feed regularly without cluttering.
Maintaining the Proper Brand Voice
This is possibly the most critical Instagram eCommerce feature that you need to keep throughout the posts in this image-based app. make sure that you carry a consistent tone for every piece of the image or write up you share. Conveying the business mission and vision with simple yet effective words can help connect with the audience.
Before you start posting, make sure to –
- Define the content strategy
- Understand your audience
- Concentrate on engagement and awareness
Instagram marketing for eCommerce is much beyond blatantly promoting and creating advertisements. It should, in some way or the other, add value to your audiences. Posts of Instagram naturally fit into the app's aesthetics and can be one of the biggest challenges for the businesses. From aspirational content to creating eCommerce business profiles, Anblik can help you align your company's mission for your target audiences.
To create a social and engaging conversation with your potential and existing client, you need expert advice. If you are looking for proper website design and development along with a full stack social media marketing advice, visit Anblik Website Development Company.