How to Get Started With Influencer Marketing
A decade ago, the influencer marketing sphere was confined to a few dedicated bloggers and celebrities. We’ve now seen social media influencers grow, saturate the market and even get hooked up in fraud.
Are you still questioning why influencer marketing needs to be integrated into your overall advertising strategy? Read on to find out!
What is Influencer Marketing?
Influencer marketing is a part of a marketing strategy that entails selecting important people to boost your brand.
Although influencer marketing can deliver many forms, it usually goes simultaneously with the online platform. Social media plays a crucial role in identifying new brands and then formulating relationships with those brands.
In influencer marketing, brands distinguish the audience they’d like to market to and then reach out to the leaders who have a compelling influence on this same audience.
It’s an offbeat marketing approach. The standard way was to share your message or promote your product by paying for ad space, then cross your fingers and hope that someone would try it. However, with influencer marketing, you pay a person (or their agency) to elevate your message. It’s a lot more intimate, and that’s why it works!
Similar to any marketing tactic, an influencer strategy takes deliberate targeting and planning. You won’t find strategic success by posting free things to everyone who asks or your existing acquaintances.
How Do You Define an Influencer?
One mistake that many brands do is trying to go after the most notable name they can think of. The influencer doesn’t require a household status to be considered an effective influencer for your brand. So long as the individual can reach and sell to your target audience, that person is an influencer.
Also, it’s not enough to get in front of your target audience with the message. You need to find someone who can get their audience to try or buy your product.
While you can choose from plenty of influencers, you need someone who your target audience has reliability with. This person should be someone who has an opinion and reputation that your audience has confidence in.
Influencers are active on the social web. They’re bloggers, vloggers, social media superstars, or all of the above.
How Can This Serve Your Brand?
Influencer marketing works because people equate better with other people. The era of people trusting big business is long gone. Today’s generation relies on a relatively impartial third party, someone who isn’t acting as the company’s spokesperson, but rather as the people’s advocate. You find that support between an influencer and his audience.
To conduct a successful influencer marketing campaign, you need to recognize the main goal that you want to accomplish from the program.
Influencer Marketing isn’t just a trend as more and more brands are seeing successful outcomes.
Getting started with influencer marketing can be challenging – but with the points below, you’ll be able to get your campaign up and to run effectively. Use the steps below to begin your influencer marketing journey today:
1. Recognize Your Primary Goal
To conduct a successful influencer marketing campaign, you need to identify the main goal that you want to accomplish from the program. Most businesses typically consider influencers who can help create and promote brand content around a specific event or a particular product.
2. Determine a Suitable Influencer Profile
You must define a good profile of your influencer; otherwise, your program may not succeed as per your expectations.
To ensure you are choosing the correct influencer for your campaign, make sure you follow the golden rules:
- An active influencer that shares high-quality content consistently
- Have a broad and engaged audience that both like and comment
- Is genuine
- Has a distinct theme and style that correlates to your brand
Don’t be deceived by an influencer’s size; that doesn’t always indicate whether your program will succeed. The rise of smaller influencers, known as micro-influencers, has helped brands more than prominent influencers. That’s because of their higher engagement rates.
3. Discovering Potential Influencers
Since you know what kind of influencers are worth looking into for your influencer marketing program, you now need to classify the suitable ones that meet your company’s style and branding.
Of course, you can discover influencers manually by studying appropriate keywords or hashtags on social media platforms that help identify influencers who post about your industry.
Are you considering celebrities with massive followings? Or micro-influencers with less than 2000 followers? Perhaps something in within in the 5–10k follower range is more your preference. Whatever you finally choose will decide your budget.
The compensation varies wildly, too, so be sure to look at standard rates for those influencer types. Micro-influencers tend to be directed towards a few topics and accept products on barter. Some micro-influencers work independently while an agency or network may represent others. In contradiction, larger accounts and celebrities demand compensation, and you might even need to go through a talent agency to reach them.
You’ll need to consider your current social influencer marketing campaign’s required ROI: how will you understand those exact influencer posts’ contributions to your overall marketing goals?
4. Measuring Results
After you’ve commenced your influencer marketing campaign and it’s up and running, you should periodically check whether the campaign has assisted you in reaching your desired goals. The easiest way to check your results is by looking at the KPIs you set in the first point. Use an excel sheet to note and measure the progress on the metrics that you set. By doing that, you can also get feedback on running influencer marketing campaigns and what to do next to improve them.
An impactful influencer marketing strategy is a no-brainer for finalizing your social media strategy; however, to ensure success online, you need to revisit and strengthen your overall social media strategy. Get in touch with our expert team at Anblik Web Development Company for a consultation to discuss your needs.