Roles and Responsibilities of a Social Media Marketer
Creating and maintaining a website has become imperative for any business. The competition to expand the online outreach will need the right social media presence. Companies which failed to have active social media accounts will definitely miss out on many marketing opportunities. From finding the right customers to maintaining the social environment, the roles and responsibilities of a social media professional are much beyond tweeting once in a while.
Suppose you believe that a social media marketer's work is to edit videos for YouTube or post photos on Facebook. In that case, you are yet to understand the potential of social media channels. The proper digital campaign includes strategies through social media marketing which will involve optimizing, maintaining, monitoring the campaign on various platforms such as Facebook, Instagram, YouTube, Twitter, Pinterest, SoundCloud, flicker and more.
Some of the necessary steps would include –
- Content creation and marketing
- Building community engagement
- Creating social commerce through a lead building, call-to-action and conversions
- Monitoring the online media for information
- Measurement and follow up to justify the quality of the actions
- Fan building and increasing followers
- To achieve respective ROI objectives
- Creating engaging campaigns, creative inputs and monitoring
- Qualitative aspects through sentiment reports, scope, strength, passion, virality and other effects for the brand
- Proper keyword optimization for improving the SEM and SEO opportunities
- Database management creation and maintenance
- Video marketing with optimized keywords and sponsored videos
- Online branding, identifying and improving all the related aspects
Yes, the tasks are plenty as a social media marketer in 2020 and beyond. The job role will include all the points mentioned above with the ultimate goal to gain customers satisfaction and give them the experience to engage with the brand.
Determining Which Social Network to Use
As an experienced social media marketer, you have to understand which channel will work for a particular brand. Facebook is ubiquitous and is one of the best platforms to build a community. However, you need to look beyond that. For instance, Instagram is a significant channel if you are promoting visual content; Twitter is just for promoting info-entertainment content. You will find lots of caveats for social media networks, but the point is, the marketer should understand the difference between all the networks. What works by giving a coupon code for Facebook will not work if you leave it with candid shots on Instagram! Creating the right model with leads will require a lot of research and study on consumer behaviour.
Identifying the Target Market
To become a thriving social media marketer, you need to have the right sense of audience. This is the primary task where you have to confabulate to understand your audience. It is crucial to be sentient so that you know what people like or dislike about a particular brand. This will help to make groups, hashtags and also create an audience pool that will be important for the next step.
Social media marketer has to identify the right demographics for your brand. This will help to create the appropriate content which will show up on the feed of those people. To be the key player in your industry, or to get your retweets or @mentions, brand awareness is vital to understand. And, being a social media manager is also about maintaining public relations. Be it through any frisson, you need to get more recognition in every way.
Now that you have a group of people who admire your brand and follow everything that you post, you need to engage them. That said, it does not promise that the millennials in today's age will go through all the long blog posts. So, you have to think of various effective engagement policies which can be a quiz, giveaway options, asking them to share a personal experience related to your product or service. With this, you might call in for negative feedback. Instead of exploring into a fiasco during such, defuse the situation with wit and obviously with compassionate responses. You have to juggle the brand image without disturbing the customers' faith in your company.
Increasing the Site Traffic
The primary idea of these social media followers is to take you back to the site. Be it videos, blogs, photos, deals and discounts, increasing the website visitor number is also a role of a social media marketer. You have to create promotional materials which can incentivize these people and eventually convert them into customers.
Track the Results
As a good social media marketer, you will be using a proper tracker to understand how to improve on the social media tactics and get onto the new level by improving the strategy.
Understanding Influencer Marketing
Influencers or word of mouth marketing has become a fundamental technique in social media marketing. Think of the latest advertisements that you see on your news feed. Most of them come with a famous face to get customer attention. It is because this influencer marketing can go beyond any simple recommendations by a friend or family. However, to track the relevant social media influencers, it does not necessarily have to be anyone from the entertainment industry. It can be the purely Instagram influencers or similar such profiles who have millions of followers on their own. Collaborating with them can be beneficial for your brand.
Experiment with the new social media trends and understanding, which are the best ways to create an effective response from the real-time users will demand time and resources. As a social media marketer, you must respond to any mention on the social media channels. Coordinate with the social media messages to keep up the brand management and analyze the campaigns with a proper tracking system to improve and gather visitor data. The core role of a social media marketer is to work proactively and be an organized multitasker.
From identifying your target market to strategizing the content, from making people follow your brand and increasing the site traffic, it requires skilful people. Anblik Web Development Company is one of the most reputed companies for website design and development in Kolkata and has years of experience in successfully carrying out digital marketing campaigns. Visit us to find out more.