10 Best Social Media Management Tools
Social media is undoubtedly one of the most powerful tools businesses can tap. You can attain new customers, direct traffic to your website and connect with existing clients among so much more! From ideating and publishing content to analytics and reports, it’s overwhelming to think of all the work you need to invest in building a healthy social media game plan- especially when it comes with the added pressure of handling your daily business operations.
Enter: social media management tools! These tools enable you to automate, analyze and have better control over your social media handles. They help post consistent updates across all your social accounts, schedule future updates, and even indicate the most timely and compelling content to post! Read on to find out-
Compatible with over 35 social networks, including major platforms like Facebook, Instagram, Twitter, YouTube and Pinterest, Hootsuite does not overpromise when it says it provides a complete solution to all your social media management needs- from a single dashboard! It boasts an all-in-one platform allowing you to curate and schedule content, measure your social ROI, run social media ads, and so much more.
It gains an edge through its extensive Analytics features drawing on more than 200 metrics to measure social performance.
Buffer Publish provides an intuitive and streamlined social media management platform. It allows you to schedule content across different social channels through one dashboard seamlessly. Buffer stands for straightforward social media scheduling supporting Facebook, Twitter, LinkedIn, and Instagram, and Pinterest updates through its intuitive dashboard, mobile apps, and browser extensions.
Tip: Many pro-marketers even share posts with a set timing to get better results and drive more social traffic to their blog!
Churning out engaging content ideas continuously is often every marketer's dread- but not anymore!
With Loomly you'll never be short on post ideas or topics to fall back on! It intuitively suggests content related to your industry, hashtags, trends, events or even just fresh concepts that could work for your brand, so you can efficiently run any number of promotional tie-ins.
It also has a complete scheduling tool for Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, among many with built-in analytics and collaboration features.
Among the many web-based apps catering to social media management, AgoraPulse is a promising tool! It covers everything you could need for social media marketing, monitoring, and reporting with the main focus on making everything simplified for small businesses. It currently focuses on Facebook, Twitter, and Instagram with simple publishing and scheduling.
One of the best features, however, remains its, competitor analysis and Facebook contest apps that come at very affordable rates.
The founders of Sendible built this tool explicitly keeping in mind agencies handling several clients. It's compatible with ten social networks and blog services, including Facebook, Twitter, LinkedIn, YouTube, Pinterest, and WordPress. Its SmartQueues feature adjusts publication times for you, making it easy to maximize engagement. It also provides an option of setting your best-performing evergreen content on automatic recycling in the future.
Impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search are bonuses!
Like many other tools, Sprout Social also works at bringing several social media tools into one platform — from scheduling, monitoring, to reporting. However, it is one of the very few that provide customer relationship management (CRM) features. This is invaluable because a complete profile of your customers can help serve them better and build stronger relationships.
Its reports are also one of the industry bests, tracking specific message-level insights, access to custom URL tracking, analyses based on tags you've used, and much more.
Iconosquare is aimed primarily at those with Instagram business accounts and Facebook Pages, providing in-depth management features that even prominent platforms don't offer. It provides a modern, responsive dashboard that appeals heavily to the Instagram generation where you can monitor, publish, and analyze visual content on the web. The analytics are also very detailed, full of ready-to-go graphs that explain the most important statistics and trends of your social accounts.
Some standout reporting features include, “Most engaging media” on the Engagement tab, “Age and Gender of your audience” under Community, and detailed story statistics under Stories.
MeetEdgar is a notable mention as it takes a whole new creative approach to social media sharing. Instead of merely posting your social media content several times, it recycles and optimizes post times according to a category, instead of using a single queue. It, therefore, automates social media post creation and scheduling cleverly.
This way, you get the best out of each social media update, and no content goes unnoticed.
Later has carved out a name for itself as a social media management tool focusing primarily on Instagram (you can also connect your Pinterest, Facebook, and Twitter profiles). Its strength lies in its visual content calendar, which looks excellent and is simple to use – merely drag-and-drop images to begin scheduling. A free link tool is also available to use on your Instagram profile to link a shoppable post or to various websites and blog posts.
Apart from this, the Conversations and Analytics tabs let you keep account of all your messages, mentions and assesses how your posts perform.
Eclincher serves companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. You can schedule and publish posts (option to auto-post through RSS feeds), respond to social messages, and analyze your social media performance. There are also inbuilt smart queues, a media library to stock images, and features that let you search for social media influencers!
It integrates with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Pinterest, Google Analytics, Canva, Wave Video, Zendesk, and more.
Social media management tools, as we've seen, come with different features and may be suited to one or multiple platforms. To help you analyze what works best depending on your social media goals to optimize your social reach, visit us at Anblik Website Development Company.
Talk to us today at Anblik Website Development Company to discuss bespoke website design solutions catered to your brand!