The Importance of Typography in Web Design
Any expert graphic designer will tell you why typography is one of the most critical elements in their work. The use of the right typography elements can help create text-based designs; and on the whole, give an overwhelming presence to the brand or the subject they are working on. Every graphic designer needs to master the skill of using the right typography. Be it in brochure posters, logos, website or anything where they need to use a text, the appropriate typeface is vital.
In the competitive business environment, each brand needs to have a distinctive identity to stand out from the crowd. Conveying the brand message is essential so they can grab the target audience’s attention. Typography is a vital part of graphic designing that works as a potent tool and can have an impactful visual. The ultimate idea is to build recognition for any brand. With the skilful use of this tool, the designers can put in unique shapes of letters and designs in a way that becomes memorable for the customers. Strategic use of typography is a very crucial part of brand creation. Before moving onto its importance in details, let us understand what typography is. Simply said, this is the art of a range in a typeface in a different combination of shape, size, font and spacing. This arrangement can be done in various ways and are used in brochures, websites, logos, books and many other places. Graphic designers with their skill set need to understand which typography is most suitable for a specific product or service or brand. The right typeface can make the product appear more pleasing and aesthetic. Factors such as body text, choice of font size, placement, white space, alignment weigh-in for creating attractive content.
Basic Rules for Using Typography
It is the art that involves a purpose and helps convey a specific brand message. There are some designs which are entirely based on text and to make them look appealing. there are some tested rules of typography which includes –
- Considering the Text – Once the graphic designer goes through the entire content, it will be easy for him or her to incorporate the right font. When there is a wrong choice of typeface, it might not be a desirable impact.
- Showing Hierarchy – This is needed because, as a designer, you need to guide the audiences’ eye to the most important element in the text. With the right typography, your audience will know what to read first. Generally, an impactful hierarchy is done by adding three different levels of typography. First, it is the most significant content and is distinctively different from the rest of the content. In level 2, it helps to categorise information so that the readers can navigate through the details seamlessly. Level 3 is the meat of the design and generally has a heavy text layout. This is generally where it contains the brief of the entire article or the description of the product. The main idea of using the right typography is to help the readers understand the content quickly and find the information they are looking for.
- Picking the Right Colour – The use of colour is important because it allows the visitor to catch hold of the information more easily than when it is without any coloured text. An experienced designer understands which colour of the font shall be the best in contrast to the background.
Importance of Typography
Helps to Grab the Viewer’s Attention
If you try thinking about your favourite ad or product, you will remember them in a certain way, and if you think harder, you will know that they have a certain font. For instance, you do not need to see the word Coca Cola to understand it’s a Coca Cola ad. Only the impression of the typography lets you tell what product this is. The attention span of customers is always less, and in today’s world, it is no more than a few seconds. So the brands need to grab the attention faster than ever before. with the right typography, you can create unique designs for your brand. Some designers are also in favour of using Kinetic typography as one of the important ways to clutch the concentration of the viewers.
Making It Text Reader-friendly
While making the brand stand out from the crowd, it would be wrong if you make a presentation which is too tricky and also confusing for the audience. There are some crapped and small fonts which add tension to the visual impact. So even if it’s a fun and exciting project, the audiences will find it difficult to scan the text. Readability is a significant factor, and it is entirely on the designer or how they perceive the importance of designing the typeface. Conventionally, there are four ways to align any font – centre, left, right and justified. But with the power of CSS and Photoshop, designers can look for different elements keeping in mind the importance of readability.
A skilled graphic designer knows whereby to mix and match the different font sizes to draw the attention of the viewer. Locating information is the primary idea and achieving this, the designer will be able to create a variety of heading, subheading and the rest of the content.
Creative Brand Recognition
It is one of the crucial points for a business that should be kept in mind to keep up the competition. In designing, the fonts work as visuals and leave the impression in the visitor’s memory. This is fundamental in creating brand recognition. Think of companies like Disney, Coca-Cola, Google and more, and you will understand why people recognise them so quickly.
Adds Value to Your Brand
The right typography can set the tone of your brand. Each typeface has a confident presence and adds to the power of representation in businesses in different ways. This is precisely the reason why you will find many types of fonts as they help representing different effects and moods through design.
Harmony Through Design
Asserting rhythm or harmony in any design has an artistic impact on the audience. when you use the same font for all your content, your readers can recognise it immediately. This also helps to give an uncluttered look and add to the personality of your brand. There are fonts which can directly portray the image of seriousness, playfulness, welcoming and more. The strategic use of these typefaces will reflect the trait of your brand.
Anblik Website Development Company is one of the most reputed website designing companies in Kolkata. If you are looking for an expert mind, who can understand what needs to be done to give your brand’s look that will be impactful for your audience, get in touch with us? The expert graphic designers will help create your brand visuals and a whole gamut of marketing materials with the right design.