10 Reasons Why WordPress is Perfect for Small Businesses
Like most business owners, you fall in any of the two groups – either you know you need a website but don’t have enough time or money to make it happen or you have a website, and you don’t know what to do with it. In either of the two situations, you can head over to WordPress, which is one of the most trusted content management systems that has a clean, consistent and streamlined code that makes it easy for the Google spiders to index. Given its logical structure and responsive design, it has been loved by the designers and developers.
To remain afloat in today's stiff business scenario is indeed a very challenging task. More so if you are also responsible for taking care of your business website. Online maintenance of your business presence needs regular optimization along with many other responsibilities which have to be consistent. As a business owner, you will not only be able to meet the challenges in the marketing, lead generation, promotion and branding activities but also have to take care of the modern-day business strategies.
WordPress is an open-source development tool, and it is constantly getting updated with plenty of customization and security options—all hail to the variety of plugins available. With a plethora of options of free and premium tools, you can unleash the power of WordPress, especially when it comes to small and medium businesses.
Let's have a look at the benefits of this tool that is taking the business owners to places –
01. Completely Free
Probably the first and the most important reason why WordPress will forever remain a top-rated platform is that it is free. You can download it for free and install it with elementary steps on your website or maybe on a local sandbox environment and customize it as an how you wish. As a small business owner, you are anticipated to set up a business site with a minimal upfront cost. And, WordPress help you get it done saving time as well as resources.
02. Easy to Setup
Another reason what makes WordPress popular is that you do not need to be an HTML code or an internet expert to use this platform. All you need to do is have one stable internet connection and a web browser, and you can create your website. It is installed with a single click, and there is no requirement of any form of hardcore skills. You can choose the hosting plans from Cloudways or Bluehost and then select the WordPress by setting up your account, and they will help you install it. Also, you can get a managed WordPress hosting plan from other companies such as Flywheel, WP engine where you do not have to do anything on your own at all. These hosting plans will have it in already installed, configured and optimized look before you sign up. Why the managed hosts are better because they can take care of the installation so that you don't have to bother about your server but only your business. Once the installation is complete, you will have a massive array of features which you can customize as per the requirement of your website. The clean, informative and easy to use the dashboard of the WordPress platform makes it easy for everyone to understand the setup procedure, even for those who are using it for the first time.
03. Open Source Development Platform
WordPress is called an open-source because anyone in the world can download it and use the code as available in the WordPress Codex to add functionality on their website. For more advanced users, they can extend and reuse the code in many other ways. This is a significant advantage because it makes it a perfect choice for small businesses specially who can manage the source code. Also, for entrepreneurs to find it difficult, many WordPress developers can get it handled for them at a very minimal cost.
04. User-friendly Interface
For any person, with a technical or non-technical background, a user-friendly interface is always to their advantage. With WordPress, this is one feature that has made it highly demanding all across the world. Also, since this is a quite interactive platform, any user can create various pages like menus, posts, web pages, forms and even manage videos, images with simple clicks.
05. Large Online Support Community
Once you are a user of WordPress, you will understand how powerful it is in terms of an online web development platform. It has a large community which supports all their queries that the users might have. The excellent online support system of WordPress itself has helped millions of active users. The skilled team of developers carry out the discussion forums and communities where anyone can find a solution to their doubts. There are hundreds of WordPress blogs that keep on constantly updating guides and tips for daily use. This is why this is one of the best uses for small enterprises and even for beginners.
06. Variety of Themes
Once your planning for a website, you must be wondering what are the most crucial features to start with. The answer is a perfect design. You will find it expensive when you want to have a custom design website by a professional developer; but with WordPress, you can have a pre-designed theme from the theme directory which can be easily integrated to create an interactive website. If you want to go a step ahead, there are premium WordPress themes as well, which has added features and improved support from the developers. The easy to use drag and drop page, simple visual, live customization, page builder, and a list of readymade web templates can be imported with just a few setup guidelines. From charity to restaurant, you can find things that are perfect for your business.
Think of any functionality on your website, and you will find a WordPress plugins. Most of the standard features are free, but if you want to add something more, you have to add a small fee and get the required plugins. Choose from the WordPress plugins directory, and for premium ones, you can visit Themeisle, CodeCanyon, Pippin's plugins and more. These are very useful and can be installed very simply.
Having a website where you cannot optimize is of no use. This is why a website developed on WordPress has another advantage. You get many guide and plugins that can help to optimize your on-site SEO and get your better ranks. Today everyone creates a website which has the SEO perspectives in place, and when you can optimize it further with the guides and plugins, it will give you better results.
09. Responsive Designs
Having a mobile responsive website is critical, and that can be easily fulfilled when you are working on WordPress. Responsiveness is a vital feature that every entrepreneur in today's world look for. It is not just for the website but also email templates or applications. Working on WordPress themes, you will get fully responsive designs that look great on handheld devices, desktop or laptops. In case your theme does not look as pixel perfect as it should on the phone, you can always get the plugins for mobile site Optimization.
10. Secure and Reliable
Last but not least, you must have a website which is secured. With WordPress, it is a powerful CMS and web development platform that keeps on working consistently to make the platform much secured. There are regular updates and security patches which you should be aware of for creating a safer website for your business.
For any startup business, they must have a strong web presence in today's world. Anblik Website Development Company, one of the most reputed website design and development company of Kolkata, you can the work is done with utmost responsibility and sincerity. Should you have any questions or queries about your website, get in touch with the team now.