Hiring Website Design or Using an Online Website Builder- Which is the Right Choice for You?
Have you thought of building a business website for the convenience of your customers? Your website acts as your business identity while providing you with an opportunity of selling your services or products. Now, the question is- How should you create your site? You have two options for website development. You can either hire a certified web designer from a reputed web design company or use online website builders that are full of templates and plugins. Hence, to make the selection process easier for you, we have now analyzed the pros and cons of both…..
Have you thought of building a business website for the convenience of your customers? Your website acts as your business identity while providing you with an opportunity of selling your services or products. Now, the question is- How should you create your site?
You have two options for website development. You can either hire a certified web designer from a reputed web design company or use online website builders that are full of templates and plugins. Hence, to make the selection process easier for you, we have now analyzed the pros and cons of both these choices.
Who are web designers?
The website developers and designers have technical skills and knowledge of developing an online platform. The programmers and developers create the website structure, and web designers deal with the aesthetics. They work together to make a site functional and visually attractive.
Besides, they use high-quality online resources for developing every site. The professionals go through different steps- Market research, competitor analysis, prototyping, testing, and launching.
Moreover, web development companies have a team of qualified designers and developers to offer you the best solution. They also have marketing professionals to work with these web designers.
What is a website builder?
It is a software application, presenting you with lots of templates, plugins, and User Interface. You can find free and premium online website builders, integrated with different features. You do not need technical skills for developing a site with website building software.
A website builder is of two categories
- Online– The web-based builders do not need download and installations. You can find hosting services with these website builders, and thus, you can avoid buying these services separately.
- Offline– You have to download offline website builders and save files after developing the site. However, you must buy web-hosting services while using these website builders.
Professional web designers from a website design company – What benefits do you get from them?
Highly functional and appealing website
Website development and design is a very complicated process. Although some of us may have basic programming skills to create a site, we cannot develop a consistent design. Professional and certified web designers insert every element to your site to facilitate navigation.
A beautiful looking website does not always ensure the best result. Hence, proper design is vital to make the site SEO-friendly. You can find higher conversion rates at your SEO-friendly site, and it can surely increase your revenue.
A web development company has designers, programmers, and marketers to optimize your website design for a higher ranking on the natural search results. Thus, you can look for reliable website designers to enjoy SEO services for the best outcomes.
Customization of your site
The highly trained web designers and developers can build a site based on your business needs. A brief consultation session enables them to choose the right colour scheme, fonts, and several web pages for your site. In addition, the professionals integrate third-party applications and different elements to your site.
The web designers and developers work on the
- Website architecture- Organizing the content on a site
- Visual design- The aesthetics of a site
- Other relevant factors- User experience, UI design, and FLASH interactive design
The modern web designers also know the way of using Adobe Photoshop, Sketch, Illustrator, Dreamweaver, and AI tools.
Maintenance becomes easy by relying on designers and developers.
For website maintenance, the professionals manage the bugs, update contents, and customize designs. To make regular maintenance, there is a need for time and SEO knowledge. Thus, the best option for you is to leave the task to the web design company for the desired results.
Cons of hiring website designers
Some web designers may charge a high rate, as they do detailed research for designing a site. Hence, you have to know your budget for developing a site.
Pros of online website builders
Easy installation and user-friendliness
With a few clicks, you can develop a site using an online website builder. There are drag-and-drop elements, helping you to configure your website interface. Without coding skills, you can design and re-design your website. You can instantly publish the site and make it accessible to others.
Also, you can pick a template and upload content to make your site usable to others. Some web builders present you with tutorials to reveal the steps for designing your site.
You can choose free tools of your website, and then upgrade it to the premium version. Most of these premium packages are available at a very reasonable rate. That is why startups and small businesses choose these website builders.
You can create a web design, upload the content, and publish it for the search engine users. It takes a few hours to accomplish the process. Thus, when you have a tight deadline, you can choose web builders.
What are the cons of online website builders?
These web builders present you with minimal options for customizations. If you have picked a template for your site, then you may also find that your competitor has chosen this template too. Thus, your site will have no uniqueness. Besides, online website builders do not always guide you through adding SEO-friendly features to your site.
With website builders, you cannot easily
- Monitor mobile users’ issues
- Optimize title, Meta description, and image
- Deal with local schema
- Integrate Tag Manager and Google Analytics
- Create a Sitemap
Moreover, an online platform, designed with a site builder, may have low page-loading speed. To avoid these issues, you can hire website designers from a website design company.
If you intend to build a website with high professionalism, then you can look for certified web designers. You may have invested an amount for your business, and now, with a reasonable investment in website development, you can take your business to a different level. Most of the big organizations hire website developers and designers of reliable web design companies to create custom websites.
However, small non-profit agencies, proprietors, unfunded startups, and hobbyists can choose free website builders. As their revenue is minimal, they can make their online presence using a site builder. Thus, you have to identify your position and budget to decide on website development.