Get the Best SEO Tips for Your Ecommerce Platform
Building an online store is now easy with the open-source eCommerce platforms. However, the real issue arises when you think of attracting organic traffic to your store. Admittedly, SEO is the best way to have an increasing number of visitors at your store. You may have created a marketing team to deal with your eCommerce SEO. Still, you can rely on eCommerce development and SEO professionals to get the best result from your investment. Find high-quality leads at your digital store and let your website dominate the first page of the SERP result.
Keyword Research for Ecommerce Site
It is one of the best steps to start an SEO program for your online store. A mistake in keyword selection can cause lots of issues-
You have targeted keywords that do not get a high rank in the organic search result.
You have chosen keywords that cannot attract a high amount of traffic.
You can study on keywords in different ways. One of the best options is to use SEO tools. These tools help you in building backlinks, doing competitive research, and finding the right keywords. You may also use Amazon Keyword Tool for your purpose. The autofill suggestion is the best feature of this tool, making your task much easier.
Creating a Proper Architecture for Your Ecommerce Site
As you have found the keywords, it is now the right time to apply them to your website content. However, the architecture of your eCommerce store relates to your keyword placement. Product pages, navigation, and category pages are the essential parts of your site structure. Look for a web design company to create a scalable architecture. Few clicks would help your visitors to shift from one page to another. The professional developers also focus on keywords to make URLs for every page.
As the homepage of your eCommerce store is the most important page, it has to link different product pages and other category pages. Internal linking and proper navigation enable those pages to get high authority.
On-page Seo Tactics for Ecommerce Site
The proper placement of keywords is one of the best efforts for on-page SEO. You have to apply this technique for your eCommerce website blogs, product, and category pages. Moreover, you can focus on images and reviews posted on your eCommerce site.
To find a higher rank of category pages of your store, you need to place keywords in your URL. Make sure that the URL is readable to the users and the search engines. For these category pages, you can create the content of a minimum of 300 words with keywords inserted in it. You may also use the keywords in the title tags of every page.
When it is a product page, your content must be at least1000 words. As you have added product images, there is no need to use a banner image. You may also post some product reviews as a part of eCommerce SEO. You will find an increasing rate of conversion at your site.
Compose Share-worthy, Informative Blogs
How could you prove the usability of your products? Easily readable blogs are the best options to do it. Most of the eCommerce sites do not value the content marketing campaign for driving traffic. You have to post blogs regularly on your eCommerce platform. Use product-related terms to write the content for these blogs.
Identify the Issues to Your Store
While your eCommerce site is not performing best, you can audit it to solve the problems. There are online tools to find site errors. The tools will check out your website’s links, script, CSS, and apps. They also provide you with the data from a thorough analysis. Missing tags, duplicate pages, and redirects are common errors of any site. During the audit process, you must also update Meta descriptions and Meta titles for increasing your website usability.
Now, after dealing with the errors, you can focus on your eCommerce site speed. The best websites take one to two seconds to load the page. Thus, to avoid the shopping cart abandonments, you can hire professionals to solve the issues. Invest in website maintenance services for the fastest loading site.
Make Your Website Mobile-friendly
Mobile shopping is one of the hottest trends, and thus, your eCommerce store has to be mobile-friendly. Lots of online users use their Smartphones to visit a store and place the order. That is why you can rely on a web design company to create a responsive eCommerce store.
One of the best eCommerce SEO tricks is to post customer reviews. Most of the store visitors love reading reviews of real customers. Google also loves fresh and frequent content from your customers.
Anblik Web Development Company is one of the reputed agencies for eCommerce development and SEO service. You can hire professionals from this agency to get a better rank of your eCommerce store.