Online Ranking Monitors and Mobile Phone Search
Mobile marketing is the buzzword for the new definition of Digital Marketing. Mobiles are an integral part of our lives, and, consistent use of smartphones brings forward an idea for the development of Mobile Marketing. Mobile marketing refers to marketing on or with mobile devices. Usually, it can include any marketing activities such as online shopping or SMS notification for any product (or service) advertisement.
Mobile marketing, customers, and the world of business
Mobile marketing is a revolutionary marketing tact that introduced a better and easier way to communicate directly with customers. Today, a large section of the population access the internet through mobile rather than the other devices such as desktop or laptop.
Nowadays, just about everyone has a mobile phone. The latest research from TechCrunch shows an average U.S. consumer gives about five hours per day on their mobiles. Interestingly, these people are not all invested in merely texting or calling. They spend a bulk of their time on the Internet.
With so many people doing Internet searches on their hand-held mobile devices, it’s essential that your website conforms the latest mobile SEO practices.
It is how Google crawls and indexes websites through a new algorithm. Instead of analyzing the desktop version of the webpage, Google looks at the mobile version of the page. In simpler terms, Google crawls and indexes your web page based on how it performs on a mobile phone versus a desktop computer.
You may notice an increase in the web traffic from Smartphone Googlebot if you monitor crawlbot traffic to your website; furthermore, the cached versions of the web pages will customarily be the mobile version of the page.
It’s called “mobile-first” as this new index is not just for mobile websites. If a site doesn’t have a mobile-friendly version, the desktop version site is still indexed.
However, the lack of a mobile-friendly experience may impact adversely on the rankings of that website, and a site with an improved mobile experience would possibly receive a rankings boost even for those who are searching on a desktop
Consider UX on mobile
Any mobile website should have a different design than the desktop version. The screen is much smaller for mobiles than the desktops. Putting content behind a tab is a perfect way to make the mobile experience better.
Reading from a mobile screen is difficult. You’ll need to have a mobile-friendly copy to attract the mobile audience.
Why make your website mobile friendly?
While it might require a slight extra design work to get your mobile indexing in place, here are the main reasons why it's worth it:
- Google registers mobile-friendly websites in the search results. In 2015, there was an algorithm change that twitched the way Google displays results in mobile search.
- Mobile-friendly websites help you build credibility with the existing and potential customers. The audience can get the necessary resource for information, products, and services.
- Many websites are mobile-friendly and responsive web design has made mobile optimization more decent and easier.
- Making your website mobile-friendly can help you reach customers faster. Customers don't need to fit in the exact URL to find the required website.
- Webmasters know when Google recommends to do something for your website, you should totally go for it.
Websites should have with the mobile-friendly approach to ensure your website is responsive. As an increased number of mobile users are beginning to prefer voice search, keep in mind when doing keyword research for the same. There is a ton to take in consideration when developing a mobile-friendly website and these are few of the several ways a marketing agency can assist. Anblik, an award-winning website Design Company can help you get the best results.