Should you go for a Website Makeover for your Business
When you decide to redesign your website, there will be several things to get started with. A new website with all those things you wanted to be things in place is exciting, but there’s no point rushing into a website redesign.
Studies found two out of three people favour to browse through a website that is beautifully designed. So, while aesthetics play a pivotal role in website designing, are you aware of what are the essentials and pain points to consider to get the desired results in the website redesigning?
Let’s dive in.
Do you have a small business website that is either helping or hindering your business? Are you completely aware of the sites that you are using is outdated or not? And is there any way to redesign it to increase sales and revenue? Scenes can be worse if your website is completely removed from the brand value that you are trying to build.
This is 2020, and it is high time to understand how going digital is necessary. You might have a website which you created when you started the business and never really looked into it. There are many purposes why your business website can call for a redesign, and here we present you with seven such reasons –
The Results are not as Expected
It is assuredly one of the most candid reasons why you should look for a website redesign. If you have an eCommerce platform, the performance might not be up to the expectation, or the conversations might be low. Give your website a revamp which can fix these issues. Mostly you might not need to redesign the entire site to boost performance; sometimes just changing a section of it or re-evaluating how the user flow is in your website can have a considerable positive effect. The crucial point is to reduce friction in the customer journey. For example, if you have a form to fill up, it should not have too many fields or too many buttons otherwise it might prevent the customers from purchasing the products
It is not just about redesigning the website, but when you work with a digital marketing agency, they will also look for the potential effects of this website revamping. It is essential to consider whether the new elements are performing better than the existing ones. As a marketer, you should avoid the mistake of going for a website redesign without a process in place that tests the page templates and the other elements.
Updating the Brand Identity
It is crucial to keep on updating the marketing and branding strategies for your company as per the market scope. Adapting to changes or understanding the shifts in the audience, demography calls for a change in the business environment. For instance, if you are changing the company's logo or planning for an overall restructure for the marketing strategy, you have to make it show on your website as well. For many small to medium-sized businesses, the brands start and end with the logo and the name. Keeping up with these substantial branding efforts are essential; otherwise, your marketing efforts will fall flat. Your website will prove the credibility with your marketing collateral. Do not let it cripple with a misalignment in your website designing. A consistent brand helps to increase the entire value of the company. It can eventually attract better and loyal customers with higher retention rates.
Make the Website for your Customers, not for Yourself
This sounds basic, but still, it is a common issue with many business owners. When someone is navigating your website and comes across vague internal terms, it might not be a straightforward visual structure for them. Misguided site design is those that prioritise the company information instead of the services and products. As a marketer, if you want to display information about your brand, understand they might not be very relevant to all your customers. So try placing them in less prominent parts which are out of the main content but can still be accessible. Footer of the page is one of the best places to keep all the corporate information site.
When it is not Mobile-friendly or Responsive
There are several studies which time and again proves that mobile users spend almost double the minutes online than any laptop or desktop user. This is why a responsive website is a must adaption. Now there are different handheld devices like mobiles tablets iPad which should provide your customer with a sub-par experience. mostly to reject an existing site for a mobile-friendly version might call for a complete redesign, however, with the number of customers growing for mobile database, this should be important to you .
Effect on Content
as a business owner, you have time and again heard about the phrase ‘content is king'. A study by content marketing Institute showed about 70% of B2B marketers believe in creating more content every year than the last year. Executing successful, relevant and engaging content marketing strategy is essential for reaching out to your target audience. Understanding about user persona can help in marketing, creating, selling and also providing better customer service.
New Design Trend
Nobody wants to remain out of date, which is why leveraging the latest design trends can be a brilliant way to redesign the look of your website. Even for the best business, a poor looking website seems to be unreliable and non-professional. If your business is mainly thriving on online uses, make sure to take advantage of the website designers who can create contemporary and sharp landing page design. That being said, adding a new trend to your site and integrating them should have a balance with your marketing strategy. It can be a wise idea to keep up the site design again in some couple of years.
When the Site is Slow
if you have a website which is exceptionally plain or works terribly is yet another crucial reason to get it redesigned. Poor working site will way down your brand value and also lower the customer trust. You would not like to have an increased bounce rate. Also, about 53% of the mobile site visitors will not be interested in opening a page if it takes longer than 3 seconds of loading time. Human attention is precious and you cannot let it lose because of bad website design.
Website redesigning is almost like cleaning the house. So as much as you are interested in optimising your site, keep in mind about the buyer persona, customer goals and lowering the user flow direction to get the best results. You can Contact Anblik Web Design Company for more information.