FabAlley.com is an online fashion hub for trends-bakers and taste-makers all over the globe. In 2012, 25-year olds Shivani Poddar and Tanvi Malik launched an online associates shop trading a strongly curated selection of quirky bags, jewellery and shoes.
In just two years, the shop has expanded to become a legit style source for fashion-forward apparel and associates. The brand was motivated by all the fashion-forward, rebellious girls in India who took away from the mainstream and store at offbeat roads, indie-chic nooks and quirky boutiques.
Is FabAlley.com for everyone? Clearly not. They are a modern girls’ brand. Girls who dress up for themselves without worrying about applying in or standing out. Girls who look past “so last season” or “so now”, to consume what they love in the best way possible – in their way.