Psychological Tricks to Use in Email Newsletter

One of the most crucial parts of marketing is understanding the psychology of your customers. In digital marketing, email marketing is beneficial as a marketing tool. It has a significant share of contribution to brand development. Whether it is a start-up company or a multi-nation e-commerce company, there are plenty of opportunities which would otherwise miss if it does not have a proper digital marketing strategy which includes email marketing.

All of us are aware of the various newsletters that we see from several brands in our inbox. It is not always necessary that we click through all these or look at what is exactly written in them.

Even though social media has become the centre of digital marketing campaign strategies, an old-school thing as email is still an effective marketing tactic that can tout services and products, drive traffic and generate engagement.

However, the open rate of the emails is very important in terms of good metrics for the digital campaign. This is why some psychological tricks are used to format the right email newsletter that you will excite your audience more than a simple one.

FOMO

It is the acronym for fear of missing out and is one of the most important psychological tricks which are used across the world. For instance, in big days such as Independence Day sale or a Durga Puja or Diwali offer, you must always remind your customers about the offers they will miss out if they are not updated. Short events such as a flash sale can let the customers get excited about something new and upcoming. They would not like to miss such opportunities. The foundation of this psychological trip is making the customers feel the scarcity; this is because when there is lesser time into buying something, the customers would like to grab any offer that comes on their way. Attracting potential clients can also come naturally. Your existing customers will look out for the annual events that have great discounts, and if they miss out will not have the chance to get the same products at slashed prices. Your email newsletter can be constructed in a way which highlights the above points, and you can expect a high conversion rate.

Reciprocity

This is a more sophisticated version of psychological tricks in an email newsletter. It is a gesture of offering some product or service free of charge. This makes the customer feel excited, as well as special. The company shows how indebted they are through the customers, which is why they are returning a free offer to show how vital the customer is to them. These include suggestions such as buy one get one, special tricks during the holiday season, Birthday special offers and more.

Exclusivity

Email marketing is vital in developing a brand. Every brand has its unique points, and each of them has a unique method of promoting their products and services for customers. Including words such as exclusively for you, invitation-only, members-only, prime members only, exclusive offer, become an insider, can give your customers an exceptional feel. Many brands create exclusive membership when promoting the email newsletter. This helps to segment the subscribers and the new ones who are coming into your list. For the already subscribed people or the members, you can have special discounts. Send out invitation card with the name of the customer to make him or her feel more attached to the brand.

Colour Psychology

This is one of the commonest tricks which can be applied across various industries. In digital marketing especially, the experts create a design of the email newsletter with a colour that evokes certain emotions. Certain shades have some special meaning, and each customer can relate a similar feeling when he gets the newsletter. While the signature colour of our brand will immediately be familiar to the existing customers, the potential customers can find the design and the colour together as an attractive structure and query about the brand. For example, red is a trendy colour in the food industry, and it is related to invoke hunger. For instance, KFC, McDonald's Zomato are some of the food-related retails that use red. A designer will know what is the safe colour to use in an agreement or launch a new product. For example, green can suggest light, great and playfulness and can be used for promoting simple offers. For a more holiday-themed promotion, using colours like purple or pink can be an excellent option.

Using the Right Words

There are some magical words you should use in your sales and marketing practices. They are the customer magnets and get your email converted in a sale, somewhere you never expected to happen. The two ubiquitous words are ‘free' and ‘sale' and using them smartly on the subject line as well as in the copy of the email newsletter can give you a high converting piece. There are some other common phrases such as last sale, free shipping, buy one get one, last chance to win, – all of which in the headlines or the copy can make your newsletter of a big hit.

Conclusion

Email marketing is vital to digital marketing strategy. With the right solution, you can get the most out of your customer subscription list. However, to apply these psychological tricks in the newsletter, you need to have a mastermind who understands the importance of the good copy in advertising. Anblik Website Development Company is a reputed name in creating the right digital marketing strategy for your company. If you are looking to design one of the best formats of your newsletter and also find out how to make the best of your newsletter subscription, get in touch with us.