Google Ads Mistakes to Avoid
Google ads have emerged as a powerful platform to advertise any brands on Google search result page. Paid advertisement is getting a serious affair and has also been the single most significant source of revenue for this search engine giant. Also, setting up a Google ad account can seem to be relatively easy, but to be a master of the entire feature requires experience and ongoing optimization.
Marketing efforts for any business looks for more. Google ads pay per click are used to drive targeted traffic on the landing page of the websites, and if you have not yet tried it, you are doing yourself a disservice. The idea is simple – more clicks are converted into more visitors and eventually into more leads and customers for your business. What has made it so special is the entire process can take this pretty quickly.
That said, you also have to be aware to avoid all the mistakes that can leave any advertiser broke. The blog will help you understand how to avoid the deadly mistakes that can make all your efforts with Google ads PPC go into vain.
Not Using the Right Keyword
By now, you know that there are three categories of keywords that Google advertisers should use – broad match, phrase match, exact match. While Google allows you to run the ads of any of these keyword matches, it is the responsibility of the digital marketer to understand which one to put into use. With broad match keywords, the ads will display regardless of the order of the words that are being searched. With phrase match, people will only get your result when they type it in the same order. With exact match, your result will only be shown when they type the same keyword that you are targeting. Studies showed that exact match keywords could convert better than using the other two options. However, the number of average monthly keyword searches is lower when compared to that of the broad keyword search. This is why you need to be strategic about the keyword selection. Cascading bids can be a straightforward strategy where you can set the lowest bid for broad match keywords. Also, another wise approach will be to start with the exact match keyword first and then gradually to expand to the phrase and broad.
Lack of AD Extension
After you have mastered the keyword match types, you might still not see the results. This is because you have not optimized the ad extensions. Google has now made it easier for digital marketers to write better ad copy. All you need to do is adjust the settings with an ad extension where you can use sightings, location, or call to enhance the ad. This refers to adding more pieces of information and making it look like a richer snippet. With this, your customers will get more reasons to click on your ad. The right ad extension will help you to improve the click rate, but the challenge still lies whether your landing page can be a high converter.
Proper Understanding of Profit Margin
It is vital to understand conversion, tracking and also understand the profit margins. In business, online or offline, you would not like to have any short term profit. With PPC ads also, you need to set up a conversion for all sorts of the query. It is available with the tools and analysis menu option that has a dropdown called to add the new conversion. It is only possible to save money when you understand how much you should make and what is the conversion rate you get there. Calculate the profit margin, which varies from every industry. This is a trial and error method; however, sooner you understand the estimated profit margin; it will be easier for you to have a more dedicated Google ad campaign.
Not Using Negative Keywords
It is one of the most common slips made by PPC specialists. Google processes more than 6 million keywords every day, of which about 15% of them are new, that is, not yet registered. This means some of these keywords will be of high quality, while others can be wasted. When using a negative keyword, you can exclude those words which are a good match for your service or product. This can help to lower the cost for your PPC budget and also increase the revenue, but many Google advertisers ignore the importance of inculcating a negative keyword list. It is the simplest way to approach the most targeted customers. For instance, if you target a keyword with ‘jobs’ people who are searching for ‘career’ will not be able to see your result. So, do not use too many negative keywords. Customize the negative keywords instead, along with the whole campaign. Keep track of the keywords with the help of a spreadsheet.
Not Building Your Own Brand
Your brand name should serve as a keyword. This will help to increase the conversions and also add to your brand value. Carting a consistently confident customer experience can be done with SEO and even with PPC advertising. When you bid your brand, it helps in dominating the competition, helps in strategic promotion, improves the branding, indicates more apparent search intent and is more affordable.
Not Understanding Customer Lifetime Value
As a digital marketer, if you do not have the idea of a lifetime value of your customer, it would be a waste of both time and money. To invest in PPC ads, CLV is the key performance indicator which helps to understand the value of a customer. By understanding CLV, you will find out how much to spend on one customer on a long term. It is especially relevant for small business owners. This means if you are paying for $10 for a customer, the lifetime value should be more than $10 so that the entire model is sustainable.
Testing an optimal ad position is very important in Google ad. From a targeted audience to the proper and relevant copywriting, your website will look for an increase in traffic. To generate better leads and increase sales, you also need to have an appropriate website that can sustain the entire PPC model. The whole idea boils down to have an expert who can take care of your digital marketing campaign. Visit Anblik Website Development Company to find out more.